在线阅读本书 The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing′s fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with...(展开全部)

在线阅读本书 The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing′s fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with...(展开全部)

Techniques on how to gain greater fluidity of movement while playing to improve the quality of the experience are offered in this manual for serious piano players. This book encourages musicians to develop a broader understanding of the involvement of the entire body in playing -- and the strains playing places on the body -- by focusing on body mapping to increase awareness of...(展开全部)

奈杰尔·沃伯顿（Nigel Warburton），英国公开大学（The Open University）的哲学高级讲师，著有《哲学的门槛:写给所有人的简明西方哲学》等多部畅销书,对逻辑学有多年研究及深刻见解。

What is ‘humpty-dumptying’? Do ‘arguments from analogy’ ever stand up? How do I know when someone is using ‘weasel words’? What’s the difference between a ‘red herring’ and a ‘straw man’? This superb book, now in its third edition, will help anyone who wants to argue well and think critically. Using witty and topical examples, this fully-updated edition includes many new entr...(展开全部)

This text aims to give the reader the power to tell a good from a bad argument. Using witty and topical examples, Nigel Warburton provides the reader with the confidence to tell the difference between a Red Herring and a Straw Man. The second edition includes many new entries and updates the whole text. Entries include: catch-22 contraries; counterexample; domino effect; except...(展开全部)

作者简介： Susan M. Weinschenk 宾夕法尼亚州立大学心理学博士，行为心理学家，研究心理学在设计中的应用30余年。现为咨询和培训公司Weinschenk Institute的总负责人，威斯康星大学斯蒂文斯波恩特分校网络和数字媒体发展专业兼职教授，以及管理咨询公司The Team W的共同所有人。她还写作了超人气博客（Whatmakesthemclick.net），并出版了多本著作，如《设计师要懂心理学》《网页设计心理学》《抓住听众心理：演讲者要知道的100件事》 译者简介： 蒋文干 阜阳师范学院外国语学院副教授，主要研究方向有：翻译教学、翻译理论、翻译实践。

The truth about robots: two experts look beyond the hype, offering a lively and accessible guide to what robots can (and can't) do. There's a lot of hype about robots; some of it is scary and some of it utopian. In this accessible book, two robotics experts reveal the truth about what robots can and can't do, how they work, and what we can reasonably expect their future capabil...(展开全部)

作者简介： Susan M. Weinschenk 宾夕法尼亚州立大学心理学博士，行为心理学家，研究心理学在设计中的应用30余年。现为咨询和培训公司Weinschenk Institute的总负责人，威斯康星大学斯蒂文斯波恩特分校网络和数字媒体发展专业兼职教授，以及管理咨询公司The Team W的共同所有人。她还写作了超人气博客（Whatmakesthemclick.net），并出版了多本著作，如《设计师要懂心理学》《网页设计心理学》《抓住听众心理：演讲者要知道的100件事》 译者简介： 蒋文干 阜阳师范学院外国语学院副教授，主要研究方向有：翻译教学、翻译理论、翻译实践。

- Clear, engaging, and scientifically-based guide to understanding the major issues surrounding overfishing - Considers all sides of overfishing issue and provides a balanced view - Includes case studies of major fisheries as a frame for understanding major issues Over the past twenty years considerable public attention has been focused on the decline of marine fisheries, the s...(展开全部)